Tens of millions of dollars are spent annually on career websites. Most of the time, HR has very little say in how a career site looks and feels.
You need to fix this, HR peeps. You know better. Assert yourselves.
- Show me your jobs. I don’t click more than three times to buy a car online. I am not clicking seventeen times to apply for a job.
- Make searching for jobs a little easier. I just found a 5-star hotel room in Hong Kong for $89/night. That was easier than finding open, relevant jobs on your website. Stop thinking like Oracle and SAP. Start thinking like Google and Bing.
- Streamline your job descriptions. I read a New Yorker article on the ongoing violence in Syria that was less complex and more straightforward that your job description for an accountant.
- Clean up your job classifications and categories. Your receptionist job should not be found under Human Resources. The biggest confusion is in engineering. A chemical engineer is different than some dude who works with computers and is called an engineer. Get those categories right.
- Kill the videos. I am backlogged on my DVR. I’ll watch Homeland before I watch a video on your employer brand.
- Fix your fonts. I don’t need reading glasses. Don’t make me.
I know you want a killer website. I know you hate fugly design. But Reddit has the ugliest, most basic design elements and you would kill for that sticky traffic (and I use that word purposely).
Get the basics right.
Then go hire someone already, will ya?