This isn’t your grandmother’s government. I present to you the Change website:
Throughout the Presidential Transition Project, this website will be your source for the latest news, events, and announcements so that you can follow the setting up of the Obama Administration. And just as this historic campaign was, from the beginning, about you — the transition process will offer you opportunities to participate in redefining our government.
Come back often as we define new programs and possibilities to engage and be part of this administration.
I think there’s a lesson for Human Resources pros embedded in this new site. Look closely and you’ll see that the content, design and layout are all about attracting, retaining, and engaging the audience. Whether you’re hiring for the next presidential administration or hiring customer service representatives, check it out:
- Applying for a job is super-easy.
- The website is easy to navigate. The mission and the vision of the new administration are easy to find.
- The government has a blog, for crying out loud, and palces a priority on communicating to Americans (& future employees).
- There is a section where users can contribute to the site.
Barack Obama knows something that your HR department doesn’t know: a visitor to your website is a passive job-seeker. It’s important to create a website that is simple, relevant, and enables your organization to have a two-way conversation with the reader.
The Change website is great and better than 95% of Fortune 500 career sites. For once, you have to admit that the government is ahead of the curve on this one.
