Starbucks vote promo gets decaffeinated :: Posted: Tuesday, November 04, 2008 3:36 PM by Carrie Dann
Filed Under: 2008, Pete Williams, Making Your Vote Count
Starbucks, which announced in an ad on “Saturday Night Live” that it would give a free coffee to anyone who came in on Election Day and said, “I voted,” has been forced to change its plan.
Now anyone who wants the free coffee gets it, voter or not.
It turns out that a giveaway to voters could violate election laws in some states that prohibit gifts for voters. While these laws are generally intended to discourage attempts to influence voters, the lawyers were worried the Starbucks policy might be a violation.
“To ensure we are in compliance with election law, we extended our offer to all customers who request a tall brewed coffee,” says Tara Darrow of Starbucks.
I’m pretty sure that Starbucks won’t lose its shirt over this promotion; however, I’m feeling pretty jittery from visiting the two local Starbucks stores.