Filtering Your Blog Content


LordvoldemortThere is an international company so vile in its business practices — and so evil in its business, consumer and employer branding practices — that I won’t mention it by name.

I had planned on writing about this organization,  but I remembered that an acquaintance of mine works there. So I sent her a note and said — Hey, yeah, imma write about your company and it won’t be pretty. But no one reads my blog. I’m a small-time publisher. Don’t sweat it. You’re still cool.

And this woman wrote back with the force of 100 angry pagan gods and shrieked, “Why the hell would you do that? Are you mad at me? Did I do something wrong to you? I work really hard. Are you trying to make my job more difficult?”

Whoa. Jesus. Yikes.

Listen, I know who I am . . . and I am not an investigative journalist. I write little essays about work, life and cats. In my spare time, I hit the Twitter and entertain myself. So my ego is in check. I simply dislike this company and wanted to write about some of their unfair labor practices.

And I really like my friend — although using the word friend is now a very big stretch — and I know that HR and recruiting sucks. I do n0t want to make her job more difficult.

So I pulled the post.

Instead, I want you to see the behind-the-scenes nonsense of a relatively successful blog. This is the underbelly. Sometimes I pull blog posts based on concepts like friendship and loyalty.

I’m a fool, I know, but relationships matter. Ideas and content are nothing without real-life friendships and fans. And filters are critical. And I do have a filter. So do other successful bloggers. Good writers out there realize that this is a job. When our filters are working, we can make a cogent point without inflicting any damage.

So my original blog post is in the toilet. But (hopefully) I preserved a relationship.

She better buy me a drink!

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