Would you hire someone with a strong personal brand? Someone who is known, independently, as an expert or a guru?
Some companies are afraid of the Facebook friends, the Twitter followers, and the LinkedIn connections. Some are afraid of the whole employee — and they worry that a personal brand impacts a public persona.
Still others worry that your lifestyle and your choices impact the stock price and company’s brand after quittin’ time.
I guess what I am asking is simple:
- Does a social media footprint figure into the hiring process?
If yes, should it?