Hiring Someone With A Strong Personal Brand

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Would you hire someone with a strong personal brand? Someone who is known, independently, as an expert or a guru?

Some companies are afraid of the Facebook friends, the Twitter followers, and the LinkedIn connections. Some are afraid of the whole employee — and they worry that a personal brand impacts a public persona.

Still others worry that your lifestyle and your choices impact the stock price and company’s brand after quittin’ time.

I guess what I am asking is simple:

  • Does a social media footprint figure into the hiring process?

If yes, should it?

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