I am a partner at HRM Today, a social network that was created to help improve the HR blogging community. There are blogs, a network of HR professionals, and forums where people come together and discuss important workforce issues.
One question caught my eye.
My answer was simple: there are no rich bloggers out there.
There are wealthy people who blog, but the money is earned through
- owning a business (related to the blog) with a tangible product or service,
- speaking to groups,
- organizing conferences,
- or working for a real company.
I want to be paid handsomely to sit at home and write about myself — but it’s not going to happen. People enjoy reading about my experiences in Human Resources and I have received compliments on my blog; I have been interviewed by a few MSM outlets and have been asked to provide insight on workforce strategies & talent acquisition in Corporate America; however, no one will give me an unlimited bukkit of cash to blog about my life as a Human Resources professional, to post pictures and stories about my cat, or to write about my sick & crazy grandmother.
It’s a shame. It’s a crying shame, really.
Business Week published a slide show, last year, with a nice list of the most successful bloggy entrepreneurs. Those entrepreneurs made money through a mix of advertising, VC infusion, and licensing agreements. Go Fug Yourself, a site mentioned in Business Week‘s article, earned a little less than $7,000/month at the time of publication. While that may seem like a lot of money for a blog about celebrity fashion, it’s a business — and there are expenses that offset the revenues. You could double the monthly revenue and I’m sure the authors of the blog — Heather & Jessica — wouldn’t consider themselves rich.
ProBlogger had an interesting and informal poll of bloggers and revenue streams — and I learned that a whopping 28% of bloggers made no money in 2007, and 25% of bloggers who made money earned less than 33 cents/day.
I’ve been blogging since 2004 in one format or another. If anyone has the key to being a wealthy HR blogger, besides marrying a dude like J. Howard Marshall and waiting for him to have a heart attack, please let me know. You can contact me here or find me on Twitter.