I love this video and toy collection from Goldie Blox. You had me at Beastie Boys.
To be fair, 50% of US engineering students drop out of their respective programs. I live with a chemical engineer. His education was no joke. Without a core investment in education — and without economic stability and security in American homes — we don’t stand a chance of educating the next generation of engineers, programmers and scientists.
Shopping for cool toys won’t solve the problem of attracting more girls to the field of engineering, but I really do love this video. And I applaud the effort.