I wrote a post for The Conference Board Review about Twitter, Social Media, and CEOs.
You can roll your eyes at Twitter, but don’t miss the opportunity to speak to multiple audiences in a more authentic voice—regardless of your initial comfort level or gift for language or ability to type quickly with your thumbs. If you overlook the importance of a simple and elegant tool like Twitter, it means that you are probably overlooking bigger and more important trends in the economy.
Are you a Human Resources leader? Are you on Twitter? Facebook? Is anyone on your HR leadership team or executive team on Twitter? Does your company allow employees to access social media sites?
Give me the scoop. Is your company doing it right or doing it wrong?