Thoughts on Communicating in Corporate America
- Never assume good intent.
- Never use a real word when an acronym will do.
- Never say use when utilize will do.
- Hyphenated, compound words are very important to executives. Use them as often as possible.
- You can make the same point seven times and in seven different ways, but 50% of your audience will still miss the point completely.
- If you send out a presentation in advance of a meeting, 50% will not read the presentation and 25% will not attend the meeting.