Thoughts on Communicating in Corporate America


  1. Never assume good intent.
  2. Never use a real word when an acronym will do.
  3. Never say use when utilize will do.
  4. Hyphenated, compound words are very important to executives. Use them as often as possible.
  5. You can make the same point seven times and in seven different ways, but 50% of your audience will still miss the point completely.
  6. If you send out a presentation in advance of a meeting, 50% will not read the presentation and 25% will not attend the meeting.

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