What is the Value of a LinkedIn Endorsement?


Nederlands: Linked In iconWhat’s the value of a LinkedIn endorsement or recommendation?

It depends.

My dear friend, Sharlyn Lauby, writes, “I’ve read my fair share of articles hating on LinkedIn endorsements. Honestly, I think LinkedIn endorsements are a pretty good feature. They allow people to provide positive information about their connections quickly and easily. Because let’s face it, it’s hard to get recommendations. They take time to write and we struggle to come up with the exact right words to say. Endorsements give us those words.”

Stacy Zapar writes, “The value provided by an Endorsement just seems very limited to me. It feels like ‘Recommendation Lite’. If you want to recommend someone, go ahead and write a Recommendation. Personally, I’d rather see where you worked with the person, understand what your working relationship actually was and hear what you specifically have to say about them. Recommendations show all of this. Endorsements do not.”

And here’s a great article on how to manage the whole endorsement process (including the influx of email you will inevitably receive).

I just turned off my LinkedIn endorsements because I was sick of being endorsed for punk rock, cat herding and diarrhea. And I only ever used endorsements to be a dork, myself.

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I’d love to hear your thoughts on whether or not endorsements are a useful tool for you.

I think that if you are looking for a job, or looking to hire someone, LinkedIn endorsements could be a quick and simple shortcut to understand who holds what expertise; however, I would strongly encourage you to verify all information and think about a reference checking strategy (that includes calling secondary references).

Great tools are important but nothing takes the place of solid critical thinking — and good detective work — in the recruiting process.


If you want more information on LinkedIn, join me for a fun and peppy webinar with Jennifer McClure. If you are in human resources, you’ll get HRCI credit!


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