Why Monster and CareerBuilder Are Failing


Monster and CareerBuilder are failing because they can’t figure out how to use their critical mass to form a community of members who return to the site for more than just transaction-based experiences.

You can post as many career-enhancing articles as you want, but there is no reason to return to big job boards when you can have the same, impersonal experience by visiting a corporate website.

CareerBuilder and Monster need a face — they need thoughtful and engaging communities and an opportunity for employers and job-seekers to interact with one another. In an ideal world, you should come to Monster and CareerBuilder to learn, to grow, to share. A job should emerge organically from those experiences.

These big job boards need a face and a soul — and the guy clipping his toenails isn’t doing it.

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